Your website can make or break your business. You need a beautiful design and engaging images, but most importantly you should have descriptive copy and content. So how do you write website copy that will actually engage your audience and increase conversions?  

1. Remember that readers like to scan. They're more concerned with the big picture than the details. Keep it concise but packed with flavor. Less is more, if that "less" answers the visitor's questions.  

2. Solve the problem first. What is your customer's main pain point? How does your business offer a solution? Your website copy should directly address this problem-solution in the top headers and CTAs.  

3. Write in your brand voice. Skip the jargon and fancy language. Write with personality from your brand to better engage your new and repeat audience.  

4. Give them relevant information. If you're a local business, your address and hours are vital to generating footsteps in-store. If you sell products, the materials and sizing should be front and center. Any information that encourages conversions should be at the core of your copy.  

5. Make your call to action actionable. You should constantly be encouraging your website visitors to move to the next impression through clear steps and language. You want to design your copy to maintain a "hold" on your customers, even after they leave your site.  

6. Do keyword research. Search engines optimize web copy. So include keywords and phrases on each web page to ensure you optimize for search.  

7. Focus on grammar. Your copy should show your professionalism and credibility. Only break grammar rules if it's on purpose.  

8. Pair copy with images. The copy gives information and brand voice, while the visuals engage and attract visitors. Images that emphasize and reiterate the copy are more likely to increase retention and encourage conversion.  

9. Stay consistent. You can reuse phrases and words throughout your site for a sense of unified, branded copy. Repurposinng product features, benefits, and calls to action especially help impress key facts on your reader.  

10. Edit, edit, edit. The writer should edit. Someone else should edit. You want to make sure the copy is legible, cohesive, and gets the point across before publishing.  

Is your website copy converting the way you'd like it to? Try out the above tips and tricks to start seeing a change in impressions, audience engagement, and CTA click throughs. 

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

GET THE GUIDE

Vestibulum ut purus mauris. Curabitur malesuada velit sed blandit cursus. Suspendisse egestas sem non leo tincidunt pellentesque. Mauris pharetra eros et lacus semper pellentesque. In vitae lectus id nibh vestibulum blandit. Fusce fermentum lacus ac neque finibus, vel faucibus velit mollis. Cras accumsan felis ac leo aliquam viverra. Integer nec tincidunt lorem. Nulla vestibulum vulputate lacus, in elementum massa molestie eget. Sed quis faucibus mauris. Pellentesque vitae sagittis magna, id faucibus nulla. Pellentesque auctor, augue a ullamcorper facilisis, neque neque finibus dui, non varius tellus sapien eget turpis. Curabitur venenatis congue risus vitae tincidunt.  

Quisque tempor elementum tellus et blandit. Integer in ex vitae arcu tincidunt pharetra. Nulla rutrum sit amet odio nec sollicitudin. Pellentesque tellus leo, ornare efficitur libero non, placerat suscipit metus. Morbi quis imperdiet enim. Sed ultricies dolor quis lobortis sollicitudin. Nam auctor blandit augue, vitae porta justo semper non.

About The Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.