I help owner-led businesses put AI to work.

I run Sageridge Group. We build the systems that get work out of your head, your inbox, and your evenings.

Alex Starr
AI Consultant
Best-Selling Author
Dad ×2
Former Wildland Firefighter
The business

The business is good.
The systems are tired.

We design and implement AI-powered operating systems for owner-led businesses that are done carrying it all.

See what we build
Sageridge operating system
Daily Command Center

Today's priorities

  • Follow up with 3 leads
  • Send proposal
  • Review project margins
  • Team check-in

Inbox triage

  • Client follow-upNow
  • Vendor responseToday
  • Project updateFiled

Pipeline

  • Discovery CallMon
  • Proposal SentTue
  • NegotiationWed
  • Closed Won

Automations

  • Lead intakeActive
  • Proposal follow-upActive
  • Weekly reportActive
The life

A few things that explain the rest

Pressed desert botanical specimen
01

Writing

Notebook, hand-drawn plan, and coffee

How I make sense of the world, turn strange experiences into useful ideas, and occasionally justify buying another notebook.

02

Family & friends

Shared desert picnic with notebooks, coffee, and wildflowers

The people who keep the whole thing worth building — and remind me when I’m taking myself too seriously.

03

Health & psychedelics

Field journal, medicinal mushrooms, herbs, and training objects

Health, consciousness, and the stranger tools that can help us see our lives more clearly.

04

Birds & desert country

Roadrunner standing in desert brush

Birds, weather, tracks, and the small miracles most people walk past.

Field notes

AI should give you back your evenings, not another dashboard to check.

Saguaros at dusk in the Sonoran Desert
01

Useful over flashy

If it doesn’t save time or reduce friction, it isn’t useful yet.

02

Build for the owner

The system should fit the business. The business shouldn’t bend around the system.

03

Make the system disappear

The best automation is the one nobody has to remember to run.

Field
Note
No. 26
Three-dimensional edition of Rewrite the Rules by Alex Starr
The book

A book about quitting the default life

4.9 / 5 from 150+ reviews

Rewrite the Rules is for the ones who know there has to be more — and are ready to build it on their own terms.

Learn more & order
The receipts

Apparently, I’m credible.

As featured in / worked with
inc.5000
The Joe Rogan
Experience
Spotify
msnbc
Fox News
Channel

A few kind words from people with impressive résumés and apparently questionable judgment.

9 figuresCompany-scale experience
The Navy SEAL
“As a Navy SEAL my team kept me alive. Now I couldn’t be happier that Alex is on my team.”
Larry Yatch
Lieutenant (Ret.), U.S. Navy SEALs
The investor
“Now the system runs on autopilot and delivers recommendations before I’ve had my coffee.”
Scott Duncan
Entrepreneur & investor
The nine-figure operator
“The first repetitive task the AI Coworker took off our plate saved the company a minimum of 40 hours a week.”
Operator · Nine-figure training services company
Name withheld under NDA, results very much not withheld.
The client
“Alex is simply the best.”
Zander Fryer · CEO, High Impact Coaching
Alex’s strategy helped the company 5× revenue in 18 months.